Performance marketing channels are always evolving, and marketers need to stay up-to-date on the latest trends. In 2024, there will be several new channels that marketers can use to reach new audiences and achieve their marketing goals.
One of the most popular new channels is TikTok. TikTok is a short-form video-sharing app that has taken the world by storm. With over 1 billion monthly active users, TikTok is a great way to reach Gen Z and millennial audiences. Marketers can use TikTok to create engaging and creative videos that promote their products or services.
Another new channel that marketers should consider is Reddit. Reddit is a social news aggregation and discussion website that has over 52 million daily active users. Reddit is a great way to reach a niche audience and build relationships with potential customers. Marketers can use Reddit to create informative and engaging posts that promote their products or services.
Snapchat is another social media platform that marketers can use to reach new audiences. Snapchat is a photo and video-sharing app that has over 332 million daily active users. Snapchat is a great way to reach young audiences and create fun and engaging content. Marketers can use Snapchat to create filters, lenses, and stories that promote their products or services.
Quora is a question-and-answer website that can be a great way to reach potential customers who are looking for information about specific products or services. Marketers can use Quora to answer questions about their products or services, and to provide helpful and informative content.
Twitch is a live-streaming platform that can be a great way to reach gamers and other niche audiences. Twitch has over 30 million daily active users. Marketers can use Twitch to sponsor streamers, create their own streams, and run ads.
Native advertising is a form of advertising that is designed to blend in with the content of a website or app. Native advertising can be a very effective way to reach potential customers who are not paying attention to traditional advertising.
Pinterest is a visual discovery platform that can be a great way to reach people who are looking for inspiration and ideas. Pinterest has over 433 million monthly active users. Marketers can use Pinterest to create pins that promote their products or services.
Email newsletters are a great way to stay in touch with potential customers and promote your products or services. Email newsletters can be very effective for building relationships and driving sales.
Podcasts are a popular form of audio entertainment that can be a great way to reach people who are on the go. Podcasts have over 424 million monthly listeners in the United States alone. Marketers can create their podcasts or sponsor existing podcasts to reach their target audience.
Search engine marketing (SEM) is still one of the most effective ways to reach potential customers who are looking for specific products or services. SEM includes pay-per-click (PPC) advertising and search engine optimization (SEO).
These are just a few of the many performance marketing channels that marketers can use to reach new audiences and achieve their marketing goals. By using a variety of channels, marketers can reach a wider audience and increase their chances of success.
